CRO / Conversion Audit
A structured conversion audit that shows you where the funnel leaks, what it costs you, and which fixes to ship first.
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Analytics that tell you what happened, never why
A backlog of test ideas with no way to rank them
Spend going up while conversion rate stays flat
Selected cro / conversion audit work
Northbound Supply
Outdoor apparel
+38% PDP add-to-cart
Rivet & Grain
Home goods
+22% mobile conversion
Halden Skincare
Beauty
+1.9 pages / session
Fieldnote Coffee
Subscription
+31% subscribe rate
Atlas Athletic
Performance wear
-19% bounce on collections
Verre Studio
Glassware
+27% AOV after redesign
Case study — Halden Skincare
A 7-figure outdoor apparel brand on a heavily customised legacy theme, losing mobile shoppers between collection and product pages.
Rebuilt the collection-to-product path around a single scannable card system
Redesigned the PDP with sticky variant selection and above-fold trust signals
Shipped a mobile-first design system the in-house team can extend
+38%
Mobile add-to-cart rate
+24%
Revenue per session
11 wks
Design to launch
What happens after you get in touch
01
Data access
Read-only access to analytics, Shopify and your session recording tool.
02
Funnel teardown
Every step from landing to thank-you page, quantified and screenshotted.
03
Prioritised fix list
Each fix ranked by projected revenue impact and effort.
04
Walkthrough call
We present findings live and leave you the full document either way.
Pricing signal
Packages from
Free lite audit
The lite audit is free. The full audit is $2,400 and is credited back if you go on to work with us.
Free lite audit of your top three pages
Full audit covers the entire funnel
Prioritised fix list with impact estimates
Live walkthrough call with the auditor
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What it's like to work with us
"The audit found a broken promo field on mobile we'd been running paid traffic into for four months. That one fix paid for everything."
Marta Ellison
"No fluff, no 90-page PDF. Fourteen fixe
Dev Anand
· Founder, Rivet & Grain
CRO / Conversion Audit — one conversation away.
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