Luxury gourmand perfume, engineered for a record-breaking product launch.
Company
Fragrance / Beauty / Luxury
Category
E-commerce
Industry
Shopify
SErvice we provided
CRO / Competitive Analysis / UI/UX Design / Shopify Development
About the Project
Chanceux Parfum (Maison Chanceux) is a luxury, artisanal gourmand fragrance house founded by Lucky Armstrong — known in the fragrance community as "The Gourmand King" for proving sweet, gourmand notes can carry real structure, depth, and luxury.As CRO and UI/UX lead, I optimized the store architecture and full purchase experience, then led the digital launch strategy for the brand's newest fragrance, "Come Find Me" — plus a targeted post-purchase funnel to extend value beyond the first order.
(01)
Challenge
As a niche, founder-led fragrance house, Chanceux Parfum needed to grow monthly revenue and improve conversion rate — without the storefront feeling like a mass-market discount fragrance site. Every optimization had to protect the "Maison" luxury positioning while still measurably moving the numbers.
(02)
Immersion
A CRO plan built around the "Come Find Me" launch
I optimized the core store architecture and UX for the existing catalog, then built a dedicated launch strategy for the brand's new fragrance:
Customized high-performing product pages specifically for the launch
Structured the offer to turn a single-SKU drop into a bestseller
(03)
Experience Strategy
Post-purchase flow architected for repeat revenue
Beyond the storefront itself, I architected and deployed a targeted post-purchase funnel designed to convert one-time buyers into repeat customers — extending the value of every order past the initial checkout.
(04)
Results
108% monthly revenue growth and a 5.5% CVR launch
The optimization work drove measurable results:
108% increase in monthly revenue (March 1–31) versus the prior month
"Come Find Me" hit a 5.5% CVR in its first 7 days — well above standard fragrance industry benchmarks — holding around 5% through month-end
The new post-purchase funnel reached an 11% CVR within 4 days of going live
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