A digestive health supplement, designed to build trust from the first click.
Company
Health / Wellness / Supplements
Category
E-commerce
Industry
Shopify
SErvice we provided
UI/UX Design
About the Project
Cleardose is a digestive enzyme supplement brand built for people managing chronic digestive issues — gallbladder removal, IBS, and everyday digestive discomfort — after years of being told to simply "manage" their symptoms rather than solve them.For a health category where credibility is everything, my role was to design a UI/UX experience on Shopify that communicates clinical seriousness and genuine relief, helping first-time visitors move from skepticism to confidence quickly.
(01)
Challenge
Digestive health supplements are an inherently high-skepticism category — visitors have usually tried other products that didn't work. The design challenge was building a storefront that felt credible and clinical rather than "just another supplement site," without losing warmth or approachability.
(02)
Immersion
Understanding what digestive health buyers need to see first
Research focused on:
How digestive health shoppers evaluate credibility online
Common objections after trying other remedies without success
Trust signals that matter most in supplement e-commerce
This shaped a page hierarchy built around proof before persuasion.
(03)
Experience Strategy
Designing around proof, not promises
Rather than lead with generic wellness claims, the strategy surfaced the brand's real mechanism of relief clearly and early — structuring the page so proof, formulation detail, and real customer outcomes appear before the ask to buy.
(04)
Design Execution
A clean, credibility-first Shopify design
The resulting design uses a calmer, more clinical visual language than typical DTC supplement sites — clear typography, restrained color, and a product page structure built to answer "does this actually work?" before it's asked.
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