Ethnic womenswear, rebuilt for a nationwide Shopify audience.
Company
Fashion / Ethnic Wear / Apparel
Category
E-commerce
Industry
Shopify
SErvice we provided
UI/UX Design
About the Project
Iznik is an ethnic womenswear brand blending niche, embellished styles crafted from pure silk thread — spanning unstitched lawn, pret, and formal collections for a large, loyal audience across Pakistan and internationally.My role centered on UI/UX design for the storefront — translating the brand's rich, embellished product photography and seasonal collection structure into a Shopify experience built to handle high catalog volume without losing visual richness.
(01)
Challenge
With multiple seasonal collections running simultaneously — Lawn, Festive Lawn, Printed Lawn, Pret, and Ready to Wear — Iznik needed a storefront structure that could handle real catalog scale while still doing justice to intricate, embellished fabric detail in every product photo.
(02)
Immersion
Designing around seasonal collection drops
Research focused on how the brand actually sells:
Fast-moving seasonal drops and sale cycles
Unstitched vs. stitched product variants
How embellishment and fabric detail influence purchase decisions
This shaped a navigation structure built around real shopping behavior, not a generic catalog layout.
(03)
Experience Strategy
A design system built for volume and detail
The resulting UI/UX design gives every collection its own visual identity within a consistent system — balancing large-scale catalog browsing with the close-up product detail this category depends on to sell embellishment and fabric quality.
(04)
Design Execution
Collection-first navigation and merchandising
Category and collection pages were structured to surface new seasonal drops immediately, with product photography treatment optimized for detail-heavy embellished garments across both desktop and mobile.
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