Wildcrafted sea moss, given a storefront as clean as the ingredient.
Company
Health / Wellness / Natural Supplements
Category
E-commerce
Industry
Shopify
SErvice we provided
UI/UX Design
About the Project
The Moss Way is a family-owned wellness brand based in Chicago, specializing in Wildcrafted Sea Moss Gel sourced from St. Lucia and hand-prepared in small batches, with every batch tested by accredited third-party labs.My role was to design a UI/UX experience that reflects that quality — moving sea moss out of "wellness fad" territory and into a premium, trustworthy product category through clean, benefit-led design.
(01)
Challenge
Sea moss is a crowded, inconsistent category online — many competitors lean on hype claims with little visual credibility. The Moss Way needed a design that immediately signals quality sourcing and lab-tested safety, without losing the natural, wellness-forward feel of the product.
(02)
Immersion
Leading with sourcing, not just benefits
Research focused on:
How sea moss shoppers evaluate quality and authenticity online
Where competitors fall short on trust and transparency
How to present sourcing and lab-testing as visible proof, not fine print
(03)
Experience Strategy
A premium, benefit-led product experience
The resulting design pairs clear, structured benefit messaging (hair, skin, immunity, digestion) with visible proof of sourcing and lab testing on key pages — giving The Moss Way a storefront that looks and feels like a premium wellness brand, not a trend product.
(04)
Design Execution
Traceability as a first-class design element
Sourcing and batch-testing information was designed into the core shopping journey rather than buried on an About page, so trust-building happens naturally as customers browse.
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