Water Horse
Create it your way. Wear it your way.
Company
Custom Printing / Apparel & Merchandise
Category
E‑commerce
Industry
eCommerce
SErvice we provided
UI/UX Design
About the Project
Water Horse is a custom‑printing e‑commerce platform that allows users to design and order personalized products with ease. Users can upload their own artwork, adjust placement and positioning on products, preview the final output in real time, and place orders directly. In addition, the platform offers a design gallery where users can select pre‑made designs and customize them before checkout.As the UI/UX designer, my role was to design an intuitive customization experience that balances creative freedom with a smooth, conversion‑focused shopping flow.
(01)
Challenge
The primary challenge was to design a powerful product customization experience that remains simple and user‑friendly. The platform needed to support design uploads, positioning controls, previews, and multiple ordering paths—without creating friction or confusion for first‑time users.
(02)
Immersion
Understanding customization behavior and e‑commerce expectations
To shape the experience, I immersed myself in custom‑printing and print‑on‑demand platforms through focused research:
Analyzed leading custom printing and merchandise platforms
Studied user behavior around design uploads and personalization tools
Reviewed common pain points in product preview and customization flows
Benchmarked checkout and conversion patterns for made‑to‑order products
Explored trust factors for custom and non‑returnable items
This research helped define clarity, guidance, and feedback as key design principles.
(03)
Experience Strategy
Designing for creativity, control, and confidence
The experience strategy focused on empowering users while keeping the flow intuitive:
Step‑by‑step customization to reduce cognitive load
Clear entry points for “Upload Your Design” and “Choose from Gallery”
Real‑time visual feedback for design placement and scaling
Minimal distractions to keep focus on the product and design
Strong CTAs guiding users from creation to checkout
The goal was to make customization feel enjoyable rather than technical.
(04)
Design Execution
Building a seamless custom‑printing journey
The final design delivers a smooth and engaging experience through:
Interactive product customization tools with live previews
Easy design upload, positioning, and resizing controls
Gallery‑based ordering for users who prefer ready‑made designs
Clean product layouts optimized for scanning and decision‑making
Mobile‑first and responsive design for customization on any device
Clear pricing, quantity selection, and checkout flow for custom orders
Each screen was designed to ensure users feel confident in what they are creating and ordering.
(05)
Outcome
A user‑friendly custom e‑commerce experience that converts
The final result is a flexible and intuitive custom‑printing e‑commerce platform that allows users to express creativity while maintaining a smooth purchasing journey. The design successfully balances personalization, usability, and conversion—making custom orders feel simple, reliable, and enjoyable.
This project highlights my ability to design custom e‑commerce platforms where creativity, control, and clarity come together to drive engagement and sales.
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